The new page is a big improvement, well done and thanks.
I am not sure why you quote cooling per sq metre but not heating? (this question really should have more ???). All heating stats should be quoted per square metre. I think it is pointless to compare heating costs without looking at the size (area) of the building. (I know, age insulation, but you have to start somewhere). The data currently presented will be daunting to the normal non-techie adopter. I hear what you are saying about the audience,… BUT you have to move first, otherwise the non-techies will simply click off the site. They cannot and will not spend the time trying to understand the presentation of data which they do not initially comprehend, why should they! You’ll have to move first.
For example, let’s say X heating their home by fossil fuel, X is likely to know, the size (sqft, sqm), the amount I pay in bills, maybe even the property age. Give X a calculator on the front page, they can input size (sqft, sqm), input the age (or build-year range), and give them a spread of results based on the data, “you could be heating your home built in 1970 for between £abc and £xyz per year.” What better argument to fight the HP running cost myth.
One of the issues with ‘community stuff’’ is that many involved do have a life philosophy that if they do not know something, they go and find out, which is fantastic, but it can lead to a lack of empathy and sympathy with those that are not quite on the same wavelength,… often the community has an expectation that others should be and do the same, go and find out. Outside the community, it’s not like that, especially true when the site grows, the spectrum widens and it has to outgrow the likeminded founders and initiators if it wants to have a wider appeal and be useful for people that do not understand SCOP, COP, SPF,…
SPF/COP ranking/comparison is an over-complicated nonsense,.. there, I said it. …£/m^2 OR £/m^2/yr.
Ask the man in the street what the efficiency of their oil or gas boiler is, or the efficiency of their petrol car, they won’t know, so why do we keep pushing this ‘n’ on them? Ask them how much they pay for fuel (kero, gas, petrol, diesel) or their mpg and you’ll get a sensible answer most of the time. Of course mpg is a very tangible proxy for efficiency, COP is too intangible. £/m^2 is much better.