About 10 years ago I found a useful article on this using Google but can’t now find it. This one though is useful https://www.newtons4th.com/wp-content/uploads/2014/04/APP026-IEC61000-3-3-2013-Electromagnetic-Compatability.pdf You can see from page 7 that in the worst case of 1000 voltage changes per minute (8 Hz) you are only allowed a 0.3% volt change or 230 x 0.3/100 = 0.7 volts.
R = V/I = 0.7/13 = 0.05 ohm for a 3kW/13A load. Thus if the impedance of your supply is worse than 0.05 ohms you may be breaking the spec. I think what the missing article was saying is that average UK houses are at about 0.15 ohm so a 1kW load is OK but not a 3kW one.
I suspect that you have a below average impedance, which is why you get away with it or no one has incandescent bulbs. Neither house I tried a burst fire 3kW diverter on were satisfactory, with noticeable flicker on the incandescent lights at around 1 Hz. What the actual % was I did not measure. It’s not an easy measurement although an oscilloscope may do it.
The other way to minimise flicker is to move the voltage changes as far from 8Hz as possible. But it not that easy to do across all % of load currents. I don’t know what frequency that Farnell one uses. Robin may say he has managed it with his diverter but I am not sure how. Diverters can’t be too slow as the electricity meters will otherwise register a chargeable import. 10 on cycles and 40 off is 20% power at 1Hz but the meter may register it. You can’t go too high as you are working with an integer number of 50Hz cycles, so the highest limit is say 1 on and 4 off but at 10Hz it is close to the 8Hz worst case.
Also useful are Overview on harmonics and Flicker and related specifications used for the testing of AC and DC equipment. and EMC Testing - Part 7 - Emissions of mains harmonic currents, voltage fluctuations, flicker and inrush currents; and miscellaneous other tests
The former mentions the flaw in all this in that it’s all based around flicker of a 60W incandescent bulbs and we can’t buy these any more. The latter includes this statement
7.1.9 Professional equipment
A significant relaxation, present in the original standard, is that no limits apply (more correctly, limits are “under consideration”) for professional equipment with a power of more than 1kW. Professional equipment is defined as “equipment for use in trades, professions or industries and which is not intended for sale to the general public. The designation shall be specified by the manufacturer”. A14 relaxes this slightly more, by allowing the connection to “certain types of low voltage supplies” of non-compliant professional equipment, if the instruction manual contains a requirement to ask the supply authority for permission to connect.
But that is not saying that below 1kW it’s likely to be AOK.
Microwave ovens may use a form of burst firing as they turn on and off at around 0.1Hz to modulate the power. 2% voltage change is allowed at that low frequency so it is OK…